Handle Barbershop


Handle Barbershop specializes in classic style haircuts and shaves, offered in a unique and comfortable setting in the heart of downtown Little Rock, Arkansas.

The Handle brand identity pulls a lot of inspiration from the aesthetic of its space. Exposed raw materials and industrial beams are highlighted by an age-old type and color palette. All design descisions were made with timeless history in mind, as Handle was created with a deep respect for the history and craft of barbering.



Photography—Sage Duke
Graphic Design—Hunter Oden
Sign Manufacturing—Adams Signs
Chair Upholstery—Frankie Diaz
Merchandise—Ink! Custom Tees


{001} An overview of the shop designed by Lane Guthrie and Sage Duke, with leather upholstered barber chairs by Frankie Diaz, the "King of Custom Barber Chairs."


{002} Vertical outdoor signage angled on the edge of Sixth and Main and materialized by Redgie Adams and Jon Moore of Adams Signs.


{003} Primary logo lockup (top) and logotype (bottom) relying on a pairing of custom and classic glyphs.

{004} Pantone brand color palette from which all tints and shades are derived.


{005} Lifestyle Photography by Sage Duke, featuring Lead Barber, Cody Mayes.


{006} Custom lettering in a full set of english uppercase characters, to be used for all headline treatments.


{007} Address Badge, optimized for light backgrounds, designed using the Saa Series fonts from URW.

{008} Address Badge, optimized for dark backgrounds, designed using the Saa Series fonts from URW.


{009} Lifestyle Photography by Sage Duke, featuring Barber, Ray Valdez.

{010} Typograpic lockup featuring Surveyor Display and Gotham from Hoefler and Co.

{011} Classic style pricing menu featuring the full typographic palette at work.